Design Director
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About

katie hovland

I’m a design leader with 17 years experience in packaging and brand design within the beauty and fashion industries. I’ve helped shape the visual identity of brands like Laura Mercier, Victoria’s Secret, Caudalie, Tory Burch, Kiehl’s and Converse.

Currently, I’m the Senior Design Manager for Laura Mercier Global Packaging Design, where I lead concept to shelf creative for new product launches across skincare, color, complexion, gifting and photo art direction. I focus on making every design detail feel intentional, elevated and true to the brand.

My strength lies in building emotionally resonant designs that connect with customers. I enjoy solving problems and collaborating with partners across every part of the process and mentoring designers.

I moved around a bit growing up—living in California, Washington and Michigan before heading to design school in Boston. For the past 14 years New York has been home. Outside work you can find me hunting design inspiration in art galleries, biking around the city, and planning my next trip (Berlin is a favorite).